Having the dependency on a single path for many years is something reliable for your brand and company. Though, having to go through a never seen before crisis from the end of 2019 till today has undoubtedly disturbed that path and brought instead a hectic and unsecure future that can mess up all of your plans. So it becomes inevitable to pass by a chaotic period of 1 to 3 years, depending on your company’s abilities on how to stabilize the turbulence and to continue towards a future that is recharged with new paths that can be sustainable and that gives that familiar feeling of dependency again.