We are looking at the meaning of “influence” which today, most promoters, bloggers, talents, tv anchors, celebrities, and influencers with an Instagram account or any other social channel use to make an impact on the world. Even though this influence can be very broad, it tends to be related to influencer marketing. Generally speaking, the meaning of influence...
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How To Attract More Collaborations
In the past, when customers used to be impressed with a product or a service, they would share their thoughts and experience with other people around them. This is what we know as the regular word-of-mouth. Today, we are witnessing a modern form of word-of-mouth which is the electronic one. With influencer marketing, the word is around going online. And it’s going faster than anyone could have imagined it before. And that’s why influencers are able to drive important traffic to a business and to make a brand popular. And as companies started showing more interest in this form of marketing, influencers started to appear increasingly.
With the increase of interest in influencers by consumers and companies, many people decided to become influencers, others only attempted as they quit after understanding that it’s a long way before they get to the point where they are actually recognized as influencers. And with the increasing number of influencers, the competition is harsh and everyone is trying so hard to get collaborations from renowned brands and companies.
So while many jump into the influencer marketing field with the dream of being wealthy, gaining fame, receiving freebies, or all of them, thinking that it’s an easy and undemanding work, only few manage to succeed. But if you are reading this by now, you are clearly aware of the important workload that influencer marketing requires and how hard it can be to compete with other skilful and experienced influencers.
In our previous article “The 5 B’s to Be a Successful Influencer”, we have spoken about the tips that can help you be a successful influencer. By following them, you’ll definitely be able to grow your audience and engagement rate, but this doesn’t systematically mean that you’ll attract collaborations and start making money. To achieve this latter one, there are other advice that you need to follow. We have classified them under 2 main categories:
- Professionalism
- Creativity
We know, these are big words that can be intimidating or make it seem like it’s impossible. But with the way we break it down to you, not only you will be able to get the attention of companies, but with dedication and perseverance, you can even have the interest of big brands. So just continue reading!
Be Professional
Being professional implies a lot of elements. In this part, you will learn what are the things you need to work on to not miss your first impression.
Emails: Companies can contact you through your social media profile, but if you are striving to be professional and give a good impression to companies, you definitely need to have an email address for business. But that’s not it. It’s important to get back to your emails with a reply within accepted delays. Taking many days or ignoring emails will definitely not help you with that first impression. To avoid this, you will also need to check your spam folder and add the important emails to your white list. You also need to consider signing up to newsletters of agencies for eventual collaborations and join their listings so they can contact you when needed.
Profile: Marketing campaigns are well defined actions which include the target market and audience. This means that when a company decides to include influencer marketing to their campaign, they will need to know where the influencers and their followers are from. And this is why having your country on your profile is crucial, otherwise, companies might just skip your profile and go to the next influencer that will make their job easier. In order to meet the companies’ objectives, you will also be asked to share your account’s insights and statistics. So it will be a good idea to prepare a media kit for this purpose.
Guidelines: When a company gets in touch with you and you both agree to collaborate, they will expect you to follow some directions. For example, they could ask for some specific information to be shared along with some hashtags or/and to tag their pages. At the first stages, it is completely fine to discuss these directions and share what you are comfortable with or not. But at the end, it’s essential to respect and deliver whatever was agreed on. In case you have doubts, you need to get in touch with them to assist you. It’s always better than re-doing the work.
Equipment: Being professional is also about providing quality content. This shows that you are skilled and know what you are doing. So you need to invest little by little on the right equipment such as a ring light, a microphone, etc. And in case you make recordings in different environments, you will need to always double check the quality of the sound and lighting and adjust according to the place in order to ensure the same quality of content.
Attitude: Last but not least, when dealing with companies, you need to adopt the right attitude and develop a professional image. To do so, you need to have good communication skills, demonstrate a positive attitude, be honest and trustworthy, take initiative, and show competence. You also need to be reactive to their expectations. For this, you need to show some flexibility in order to achieve the goals that you both agreed on.
Be creative
In order to be outstanding, you need to unleash your creativity as it’s the key element to success and growth. Doing so, you’ll overcome mediocrity, raise the bar, and access the full potential of your mind and its ability to conceive new ideas. But the real dilemma is about how to do it. We understand it’s not easy to activate your creativity, especially in a stressful and demanding environment. And that’s why this article is here. It’s to help you unlock your full potential.
Some influencers, especially those on Instagram, are organizing their feed in a certain way that obliges them to respect some sequences to have an aesthetic feed. This type of organization could have some important limitations that block the influencers’ imagination and creativity. But there is always a way around it if you follow the steps and tips below. You can also use stories and reels as a way out from the structured feed to free your creativity and treat your audience.
First, you can follow these 5 steps:
- Browse online and gather information with the aim to nurture your inspiration. You need to be curious and explore other people’s work.
- Go through the gathered information to understand what speaks to you the most and what attracts your attention on one hand, and on the other hand what are the things that don’t align with your vision.
- Take a break and get away from all the gathered and classified information. You need to let it macerate naturally while you turn your attention to something else that stimulates your imagination.
- At this stage, ideas are supposed to pop out naturally and out of nowhere. You will need to take note of everything that crosses your mind at this point.
- Implement your idea and submit it to criticism by the people you trust before going live with it.
While following these 5 steps, you might want to consider including these tips:
- Find a way around the ideas drainers such as “Everyone does it this way”, “No one will like this”, or “It’s a stupid idea”
- Limit your screen time. Try to have at least one hour after waking up and before sleeping without any gadget. This will help freshening up your brain allowing it to engage and function differently
- Kids are very creative. So the trick here is to do some kids activities to connect with that kid inside of you.
- Meet new people, spend time with different friends, and engage in conversation to stimulate your brain and ideas. You never know who can tickle your inspiration with a small detail.
At Top.Notch Boutique Agency, we understand what it takes to spark your creativity and get moving with the work in a professional way. But we are here to help and assist our influencers. If you would like to be part of Top.Notch influencers, to benefit more from our knowledge and experience, and receive collaboration offers, then fill this form.
How to Create Meaningful and Authentic Content
As the internet world is growing, people are becoming more and more attentionate to appearances. Who is the happiest, the healthiest, the wealthiest, the trendiest, and the list goes on. This puts more and more pressure on influencers. It makes them feel as if they no longer can be themselves. Instead, they need to fit into some standards to please their audience and keep their followers...
Read More
How To Attract More Collaborations
In the past, when customers used to be impressed with a product or a service, they would share their thoughts and experience with other people around them. This is what we know as the regular word-of-mouth. Today, we are witnessing a modern form of word-of-mouth which is the electronic one. With influencer marketing, the word is going online. And it’s going faster than anyone could have imagined before....
Read More
The 5 B’s to Be a Successful Influencer
We are looking at the meaning of “influence” which today, most promoters, bloggers, talents, tv anchors, celebrities, and influencers with an Instagram account or any other social channel use to make an impact on the world. Even though this influence can be very broad, it tends to be related to influencer marketing. Generally speaking, the meaning of influence...
Read More
How to Create Meaningful and Authentic Content
As the internet world is growing, people are becoming more and more attentionate to appearances. Who is the happiest, the healthiest, the wealthiest, the trendiest, and the list goes on. This puts more and more pressure on influencers. It makes them feel as if they no longer can be themselves. Instead, they need to fit into some standards to please their audience and keep their followers...
Read More