Karim El Fil
Founder & CEO Fil.Corp Group
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Influencer Marketing has been around since the 18th century, where the royalties were considered as the “influencers” of the era. But the Influencer Marketing as we know it only boomed in the recent decade.
As Fil.Corp Group was in the marketing and advertising with studio production, photography and filming field since 2003, instead of doubting its efficiency and the power of these influencers, we embraced it! In 2016, we have decided to officially embark on the Influencer Marketing journey and be among the pioneers in the Influencer Marketing field.
By the end of 2021, we evolved our influencer marketing department, and launched an independent service that comes as Top.Notch Boutique Agency. We leverage influencers to get discovered by brands and get brand collaborations. It’s an all in one service which makes us very unique!
In this direction, we invite you to take the time to explore our website, and benefit from discovering relevant influencers and promote your product as a brand, and support you with opportunities in doing what you love as an influencer.
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The Team
Karim F.
Influencers & Talents Director
Tania K.
Coordinator
Christine
W.
EU / MEA Brands
Eric A.
USA Brands
While opportunities are laying everywhere around us, you would be asked to do more with less. So what would you choose to maximize your exposure in this modern and advanced world while on one hand, you have to face a very high and demanding competition, and on the other hand, you are fighting with the post-crisis world?
In these cases, you need to create your future by passing through all turbulence while constantly making new research to learn about your target groups – where they are and how you can get to them to offer them your products – and to implement the findings for your brands.
We would advise you to do a serious research for your own brand and positioning in the market while checking all your possibilities among the following: retail, brand & loyalty, social media, lifestyle, Gen Z, Millennials Gen Y, tech, marketing, health and wellness, food, packaging, and style. You can explore, monitor, get inspired, track, anticipate, and prepare your brand for the next big thing in order to be ready for your future expansion nationally or internationally while widening your sales opportunities.
Let’s network you again by giving you more online exposure using some of the best funnels in the online-marketing called influencer marketing. It will bring you closer to your audience as it will allow you to deliver your messages more efficiently. You can share more information about your products, collect testimonials, or bring more traffic to your pages.
Nowadays, people are connected more than ever. They are drowned to all the new technologies, and at the same time, they are being concerned about their interactions, movement, and interests that are being tracked. And this is why companies should be more careful with data privacy and how they control and use their audience’s personal information. So it could be a great idea for you to launch new policies and initiatives on protecting personal data more in order to help ensure your audience’s privacy even more and to address their concern.
We are currently on a futuristic road map where most of the Artificial Intelligence businesses are innovating by providing delivery systems solutions with Robotics and using AI-operations to fully centralize all the work and prioritize the cost and timebases efficiency. It helps cut costs considerably and save important amounts of money in the long run. So this could be a call for you to consider investing in such advanced solutions by contacting these smart technology businesses to partner with them in order to automate your future operations and deliveries.
If they can do it, why don’t you think of a way for your brand!
Today, consumers are experiencing heightened stress levels, restlessness, and other mental health challenges. These are the result of an accelerated working environment. Today we are speaking about the global civil crisis. These issues create a demand where others find a solution to make them feel better and use their solution for these new rising problems. And this is where the wellness mobile apps try to enhance the customer’s experience through immersive experiences such as meditation and breathwork exercises to revolutionize their field.
Having the dependency on a single path for many years is something reliable for your brand and company. Though, having to go through a never seen before crisis from the end of 2019 till today has undoubtedly disturbed that path and brought instead a hectic and unsecure future that can mess up all of your plans. So it becomes inevitable to pass by a chaotic period of 1 to 3 years, depending on your company’s abilities on how to stabilize the turbulence and to continue towards a future that is recharged with new paths that can be sustainable and that gives that familiar feeling of dependency again.
While many people are returning to their offices, many are still continuing with home-officing. So this is an important time to show how much you care about them and that you are ready to adjust to their new ways of working (in case you are addressing your employees) or buying (in case you are addressing your consumers). You need to understand these new behaviors in order to come up with solutions on how to adapt to these new environments, which will help enhance their work or purchase experiences. For example, they could be working from a place that is more demanding and stressful than an office. So this is where you can think of ways that will ease the stress of their day-to-day-work or that will take them out of their routine.