In the past, when customers used to be impressed with a product or a service, they would share their thoughts and experience with other people around them. This is what we know as the regular word-of-mouth. Today, we are witnessing a modern form of word-of-mouth which is the electronic one. With influencer marketing, the word is going online. And it’s going faster than anyone could have imagined before….
Tag: influencer marketing
How to Create Meaningful and Authentic Content
As the internet world is growing, people are becoming more and more attentionate to appearances. Who is the happiest, the healthiest, the wealthiest, the trendiest, and the list goes on. This puts more and more pressure on influencers. It makes them feel as if they no longer can be themselves. Instead, they need to fit into some standards to please their audience and keep their followers…
The 5 B’s to Be a Successful Influencer
We are looking at the meaning of “influence” which today, most promoters, bloggers, talents, tv anchors, celebrities, and influencers with an Instagram account or any other social channel use to make an impact on the world. Even though this influence can be very broad, it tends to be related to influencer marketing. Generally speaking, the meaning of influence…
5 Top Influencer Marketing Practices
As new communication techniques and tools arise, we start speaking about traditional digital marketing practices where brands address their audience in a direct form. That’s why companies are trying to be innovative and keep up with the fast moving changes in the marketing field by adopting new approaches that are not rejected by younger generations, hidden by ad blockers, etc.