As new communication techniques and tools arise, we start speaking about traditional digital marketing practices where brands address their audience in a direct form. That’s why companies are trying to be innovative and keep up with the fast moving changes in the marketing field by adopting new approaches that are not rejected by younger generations, hidden by ad blockers, etc.
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5 Top Influencer Marketing Practices
Modern digital marketing made it possible to triple the results using “simple methodologies”. It is true that new challenges emerged along. And the reason is because these “simple methodologies” come with greater implication and require well elaborated strategies. But overpassing these challenges makes you achieve results that matter: brand growth and great pipelines. So it is important to understand and use the best practices in order to reach your goals.
You must be wondering about these simple methodologies. They are all these actions you hear about that could seem simple, but that actually require a lot of strategic thinking, planning, implementing, and monitoring. Ads, mailing campaigns, and SEO are some of the examples. But in this article, we are bringing the focus on influencer marketing and its best practice.
Whether you take care of your own influencer marketing campaigns or call on an agency for this matter, there is surely some valuable information that you could take with you to get the highest benefits from your campaign. So keep on reading!
For some of you, Influencer Marketing might sound as a fresh method, but in fact, it has been around for quite some time. For instance, Top.Notch agency has been leading influencers campaigns since 2016. Thus, the field had enough time for it to evolve and for marketers to identify the best practices. And in the last couple years, commissions and governments are also getting involved in the field with the aim to regulate this business and to control any illegal or misleading activities.
Following the best practices for the influencer marketing will not only give you a high ROI (Return On Investment), but it will also play a great role in your brand image as you will be avoiding unnecessary accusations and, and it will help you get the most fitting influencers for your brand and target audience.
Define your goals precisely
The success of your influencer marketing campaign is due first and foremost to the way you define and organize your goals. You need to articulate and communicate your aims in a clear and ordered way so that both your team and influencers can help you achieve them. For instance, you can aim for raising brand awareness or bringing traffic to your shop. You can also precise the type of content you expect from your campaign such as videos with testimonials, images in exotic places, stories explaining how to browse your shop, etc. Actually, there is a panoply of choices for your content.
Find your perfect influencer fit
If you want to give exposure to your brand, not only you need to pick the influencers that fit your image, but that also has an audience that could be susceptible to be interested in your product or service. That’s why even though you might not like some influencers, they can still be aligned with your target and would do a good job for your brand and help you achieve your goals.
If you are developing a new audience, then you should also find the right partner for this and in this case, micro-influencer could be your best fit to reach this new target.
Finding your best fit can be tricky, but answering a few questions could help you evaluate your options better, to receive a good outcome from their content and materials, and to be one step closer to a successful campaign.
- How many followers do the influencers have?
- Are they active enough on their platforms?
- Would they be relevant for my product or service?
- What could be the impact if I decide to work with them?
Focus on one platform
You need to focus on one platform where you would be targeting and making your media influencers strategy. For example, you can choose Instagram, the most popular platform, where almost all the influencers and their audience exist. This allows them to be seen and therefore to constantly create great content and make an important impact. And what’s also great about Instagram is that it fits all brands, whether they are dealing with products or services.
Avoid micro-management
After you have identified the best fits for your influencer marketing and decide to work with them, then you need to set realistic expectations so the influencers can make your content deliverable. Most successful campaigns happen when you let the influencer make their own creations and put their value in the content. Thus, you need to avoid micromanaging the influencers by guiding them with some basic information which they should know and let them take care of the rest. For example, you can specify the information that you want them to highlight, your hashtags and tags, and/or the keywords that you would like to be placed.
Measure your Return on Investment (ROI)
Last but not least, it’s the measurement of the Return on Investment. This is what will allow you to understand your audience and improve your campaigns. There are many ways to measure the results. Below are some examples that could help you understand your investment:
- Product visibility
- Traffic engagement through traffic data to your site and followers.
- Video testimonials in many languages.
If you need help with your influencer marketing campaigns and strategies, drop us a line on our contact form or if you know what you want already, you can fill directly our brief here. We would love to share our valuable knowledge with brands that are willing to go forward and use influencers marketing as one of their funnels. It is worth it when you understand that not only it will help you achieve your goals, but it would also get you great content, and make you benefit from the modern word-of-mouth. All these combined will allow you to be ahead of others. Keep in mind that if you are selling in many countries, influencer marketing is the best option to spread the word in the local languages that others would believe and understand.
Why Micro-Influencers?
A wave of influence trend on the marketing through Instagram funnel, a group named Micro influencers. A micro-influencer are among the power influence, they typically have 10,000–35,000 followers engaged in their activities. These influences are the buying decisions for your brand products — The one that you see most of the time that posts a lot of content which gets likes and a lot of comments, ...
Read More
A Unique and Powerful Funnel for Your Brand
As new communication techniques and tools arise, we start speaking about traditional digital marketing practices where brands address their audience in a direct form. That’s why companies are trying to be innovative and keep up with the fast moving changes in the marketing field by adopting new approaches that are not rejected by younger generations, hidden by ad blockers, etc.
Read More
Why Micro-Influencers?
A wave of influence trend on the marketing through Instagram funnel, a group named Micro influencers. A micro-influencer are among the power influence, they typically have 10,000–35,000 followers engaged in their activities. These influences are the buying decisions for your brand products — The one that you see most of the time that posts a lot of content which gets likes and a lot of comments, ...
Read More
A Unique and Powerful Funnel for Your Brand
As new communication techniques and tools arise, we start speaking about traditional digital marketing practices where brands address their audience in a direct form. That’s why companies are trying to be innovative and keep up with the fast moving changes in the marketing field by adopting new approaches that are not rejected by younger generations, hidden by ad blockers, etc.
Read More