As new communication techniques and tools arise, we start speaking about traditional digital marketing practices where brands address their audience in a direct form. That’s why companies are trying to be innovative and keep up with the fast moving changes in the marketing field by adopting new approaches that are not rejected by younger generations, hidden by ad blockers, etc.
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Influencer Marketing: A Unique and Powerful Funnel for Your Brand
As new communication techniques and tools arise, we start speaking about traditional digital marketing practices where brands address their audience in a direct form. That’s why companies are trying to be innovative and keep up with the fast moving changes in the marketing field by adopting new approaches that are not rejected by younger generations, hidden by ad blockers, etc.
In recent years, Influencer Marketing emerged as a new channel to face the new challenges and to adapt the new tendencies of audiences. In contrast to traditional digital marketing, many marketers assimilate this approach more to the eWOM (electronic word-of-mouth) because in most cases, the brand no longer seems involved publicly. In this article we will be explaining what makes this funnel unique, effective, and powerful.
To understand influencer marketing, you need to understand influencers. So who are they? As opposed to big names, every person can be considered as an influencer from the moment he or she has built a large number of followers and actively creates content in some specific fields.
And we start speaking about influencer marketing starting from the moment where a brand and an influencer decide to partner in order to achieve some goals such as the increase of brand awareness, conversion, and sometimes, driving purchases. And this is exactly why this channel became more popular than ever. Actually, this channel’s popularity is increasing so fast that it beats organic search, email marketing, and even paid search!
As companies are exploring influencer marketing, they realized how effective it is with their objectives. And researches came to support this with some real numbers. Some marketers can object to this statement as their previous campaigns weren’t fruitful, but this often happens when the planning and execution aren’t done attentively, and/or when the brand doesn’t align with the influencer’s image and audience.
Top.Notch Agency redirected a proven data on how effective and powerful influencer marketing is:
- 70% of teenagers relate to influencers more than the traditional celebrities.
- Compared to traditional celebrities, influencers get 3 times more views, 2 times more actions and 12 times more comments. This is explained by the strong ties that the influencers build with their audience.
- With their posts, content creators influenced 53% of women to make a purchase decision. In fact, 49% of consumers rely on influencers’ recommendations.
- Campaigns earn up to $18 for each dollar spent.
- Influencer marketing helps 51% of marketers gain “better customers”. They explain that the quality of customers increases when they make repetitive purchases and become brand advocates.
- 76% of marketers planned to increase their budget for influencer marketing.
So what makes influencer marketing so powerful and unique? First thing first, ad blockers can’t get to the influencers’ content. This means there is no automation that can stop your campaign. Second, it’s based on WOM (word-of-mouth), which is a powerful tool to get to your audience and impact their purchase decision. Third, from all the digital marketing channels, it is this influencer marketing that gives the highest ROI (return on investment). And finally, the influencers’ platforms allow you to know and understand their audience, which will help you spend your marketing budget wisely.
At last, as long as social media exists, influencer marketing won’t get old. It will only continue expanding.
Why Micro-Influencers?
A wave of influence trend on the marketing through Instagram funnel, a group named Micro influencers. A micro-influencer are among the power influence, they typically have 10,000–35,000 followers engaged in their activities. These influences are the buying decisions for your brand products — The one that you see most of the time that posts a lot of content which gets likes and a lot of comments, ...
Read More
A Unique and Powerful Funnel for Your Brand
As new communication techniques and tools arise, we start speaking about traditional digital marketing practices where brands address their audience in a direct form. That’s why companies are trying to be innovative and keep up with the fast moving changes in the marketing field by adopting new approaches that are not rejected by younger generations, hidden by ad blockers, etc.
Read More
5 Top Influencer Marketing Practices
As new communication techniques and tools arise, we start speaking about traditional digital marketing practices where brands address their audience in a direct form. That’s why companies are trying to be innovative and keep up with the fast moving changes in the marketing field by adopting new approaches that are not rejected by younger generations, hidden by ad blockers, etc.
Read More
Why Micro-Influencers?
A wave of influence trend on the marketing through Instagram funnel, a group named Micro influencers. A micro-influencer are among the power influence, they typically have 10,000–35,000 followers engaged in their activities. These influences are the buying decisions for your brand products — The one that you see most of the time that posts a lot of content which gets likes and a lot of comments, ...
Read More