As new communication techniques and tools arise, we start speaking about traditional digital marketing practices where brands address their audience in a direct form. That’s why companies are trying to be innovative and keep up with the fast moving changes in the marketing field by adopting new approaches that are not rejected by younger generations, hidden by ad blockers, etc.
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Why Micro-Influencers?
In the wave of influencers’ trend on the marketing through instagram funnel, there is a group named Micro-influencers. Actually, you might not pay attention but it’s very common to find out that some of your friends on Instagram are part of these influencers. So who are they?
They typically have between 10,000 to 35,000 followers actively engaged with their activities. Micro-influencers usually share a lot of content that gets an important share of likes and comments. And with this level of reach, the micro-influencers are considered to be amongst the powerful influences. They can easily impact the buying decisions of your products or services. And that is why in 2021, 90% of companies wanted to work with micro-influencers, compared to 80% in 2020.
Though, when brands think about influencer marketing, they think mostly to partner with famous people that have more than 100,000 followers to around 1 million. This group of influencers is called Macro-influencer. These same brands should understand that the micro-influencers, also known as powerful middle influencers, can have a high engagement rate. And actually, many celebrities do count in this category. So it is definitely not a group to overlook!
Macro-influencers have the interest of a lot of brands that try to work with celebrities that fall in this group instead. Though, what these brands need to understand is that this group of content creators come with higher costs and in most cases, some limitations in their way of working. In contrast with these influencers, the brands don’t have to face these same challenges with the micro-influencers. Moreover, they can benefit from their good engagement rates.
Do you need more reasons on why you need to opt for the micro-influencers approach for your influencer marketing? Then continue reading!
Top 5 advantages of Micro-Influencers for your influencer marketing campaign:
- Higher Engagement Rate – According to different studies that are made around the Instagram influencers, it is proven that starting from 4,000 followers, the instagrammers have a higher engagement rate than those who have over 100,000 followers.
- Cheaper than Macro – When a brand pays higher prices for influencers with over 100,000 followers, it is only normal to expect a higher compensation for the expenses. So while your budget can cover a few macro-influencers, you can get an army full of micro-influencers posting about your brand.
- Defined Targeting – Unlike macro-influencers that have a wider range of followers with dispersed demographics and interest, micro-influencers come with a limited number of followers, which make it easier to have a grasp of their interest. For example, if a brand is selling organic/healthy products, going with a micro-influencer will make it easy to have the majority of the audience represent your target.
- Wanting more content – It’s only natural for a brand to want more content for its own channels. The affordable prices of micro-influencers make it possible to work with several ones (20 to 50 influencers), to have them post about you and in most cases you can even use their content for your own advertising and marketing campaigns.
- Subtle marketing – When brands are going for influencer marketing, they are more likely trying to hide their actions in order to benefit from the word-of-mouth advantages that come with this type of marketing. If you go with micro-influencers, your actions for the campaign are very hidden. Regular audience usually can’t tell whether a brand is behind that posting or not.
Do you need more insights on the topic or our expertise with influencer marketing to launch your campaign effectively? You can email us or fill in the brief. We will get back to you in the shortest delays.
Why Micro-Influencers?
A wave of influence trend on the marketing through Instagram funnel, a group named Micro influencers. A micro-influencer are among the power influence, they typically have 10,000–35,000 followers engaged in their activities. These influences are the buying decisions for your brand products — The one that you see most of the time that posts a lot of content which gets likes and a lot of comments, ...
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As new communication techniques and tools arise, we start speaking about traditional digital marketing practices where brands address their audience in a direct form. That’s why companies are trying to be innovative and keep up with the fast moving changes in the marketing field by adopting new approaches that are not rejected by younger generations, hidden by ad blockers, etc.
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As new communication techniques and tools arise, we start speaking about traditional digital marketing practices where brands address their audience in a direct form. That’s why companies are trying to be innovative and keep up with the fast moving changes in the marketing field by adopting new approaches that are not rejected by younger generations, hidden by ad blockers, etc.
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A Unique and Powerful Funnel for Your Brand
As new communication techniques and tools arise, we start speaking about traditional digital marketing practices where brands address their audience in a direct form. That’s why companies are trying to be innovative and keep up with the fast moving changes in the marketing field by adopting new approaches that are not rejected by younger generations, hidden by ad blockers, etc.
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